Returning Citizens Stimulus
Providing cash assistance to returning citizens in unprecedented times.
THE CHALLENGE
In April 2020, the Center for Employment Opportunities (CEO) conceived and implemented the Returning Citizen Stimulus (RCS) program in response to the COVID-19 pandemic. With over $24M distributed, it is the largest-ever conditional cash transfer to formerly incarcerated individuals. CEO needed a multi-year strategy for sharing this story.
RESULTS
The films have been used to raise awareness of CEO programs among major corporations, media outlets, and donors, helping to generate over $800k in funding to date.
CLIENT
Center for Employment Opportunities (CEO)
CATEGORY
Film, Photography, Social Impact Strategy
APPROACH
For over 5 years, KIN has collaborated with CEO to create short films and photo series showcasing the stories of RCS recipients and program participants across the United States. Together with the CEO team, we have gathered field reports from participants, developed dynamic stories that weave together their RCS experiences, and produced visually compelling films for multiple capital campaigns.
