Stories of Hope
Providing tangible hope for New Yorkers in need.
CLIENT
Hope For New York (HFNY)
CATEGORY
Film Series, Social Impact Strategy
APPROACH
Since 2019, KIN has partnered with Hope For New York to produce over 10 short films featuring testimonies of New Yorkers experiencing life and spiritual transformation. Working collaboratively with HFNY and their affiliate organizations, we identify individuals whose lives have been genuinely impacted, from overcoming addiction to finding stable housing, and tell their stories with dignity and care. Each year, these films premiere on Easter Sunday.
THE CHALLENGE
Every year, Hope For New York mobilizes hundreds of churches across the five boroughs for their Easter Offering Campaign, raising critical funds for 60+ affiliate organizations serving New York's most vulnerable communities. But with so many needs competing for attention, they needed authentic visual stories that could showcase real transformation and help congregations see the tangible impact of their generosity right in their own neighborhoods.
RESULTS
The films have raised greater awareness for Hope For New York’s 60+ affiliate organizations across NYC and have helped generate over $500,000 in funding to date.
